Meta has introduced Meta One, a new subscription service designed to provide additional AI usage, creative features and professional tools across its apps.
The company announced Meta One on September 15, saying the service will initially bring more than 50 features across Facebook, Instagram, WhatsApp and Meta AI. Meta said the core experience of its apps and Meta AI will remain free, while subscribers will receive access to additional capabilities.
For individual users, Meta One includes expanded access to AI-powered image and video creation, additional creative tools and enhanced features across Meta's social platforms.
The company is also introducing separate plans for creators and businesses. These plans include tools designed to help manage online presence, engage audiences and use AI for marketing and business operations.
Meta says some of its business-focused plans will provide greater access to Meta Business Agent on WhatsApp, allowing businesses to use AI for customer interactions.
The company has also introduced bundle plans for users who want greater access to AI capabilities. Meta said the service is rolling out globally, although features, pricing and availability can vary by region and account.
According to Meta, subscription plans start at $2.99 per month for individual products. Individual bundle plans start at $7.99, while creator and business plans start at $14.99. Some higher-level business plans cost considerably more.
The launch represents another step toward combining social media subscriptions with AI services. Meta is positioning AI not only as a consumer feature but also as a tool for creators and businesses working inside its platforms.
Source: Meta Newsroom, September 15, 2026.